Prospect Theory explains that in negotiation, people don’t choose the most logical option — they choose the one that feels emotionally safer. This video shows how loss aversion, risk perception, and psychological framing impact decisions. Learn how to use loss framing, emotional safety, and behavioral cues to influence outcomes, build trust, and negotiate with precision.

Open-ended questions are one of the most reliable tools for uncovering real emotion, intentions, and motivations in any interaction. While closed-ended questions limit people to rehearsed yes/no responses, open-ended questions trigger deeper cognitive and emotional processing. They shift someone into explanation mode, producing richer, more honest information you can actually use.