Advanced Body Language, Persuasion, & Influence Training
for Automotive Sales Professionals & Leaders
Master the nonverbal cues behind buyer hesitation, trust, and commitment—so you can guide customers through high-value vehicle decisions with precision, presence, and authority.
The Advantage Every Car Sales Professional Needs
Influence in automotive sales isn’t about pressure. It’s about reading the emotional state of your buyers through body language, timing, and nonverbal intelligence—and responding with precision.
You’ll learn how to:
Build genuine rapport fast by recognizing comfort cues, openness, and emotional alignment
Align your posture, tone, and presence so buyers feel guided—not pressured
Use subtle behavioral shifts to lower resistance and increase trust during walk-arounds, test drives, and negotiations
Recognize quiet power dynamics between couples—who’s leading the decision, who’s hesitant, and who ultimately controls the momentum of the sale
Spot hesitation, overwhelm, guardedness, and readiness to commit before buyers ever verbalize it
Communicate with clarity and confidence using the nonverbal patterns that top-producing sales professionals rely on daily
Great automotive salespeople don’t guess what buyers feel.
They read the signals, understand the person in front of them, and guide decisions with calm, confident influence.
Why Nonverbal Mastery Matters
Automotive sales move fast — emotions run high, decisions shift quickly, and buyers often reveal more with their bodies than their words. Mastering this isn’t a “nice to have.” It’s the advantage that separates top producers from everyone else.
You’ll learn how to:
Spot real buying signals instantly by reading posture shifts, facial tension, orientation changes, and the subtle cues that reveal interest or hesitation
Create immediate trust and comfort through calibrated tone, presence, and positioning so buyers feel safe, not sold
Read the emotional flow of the test drive — when excitement spikes, when fear creeps in, and when confidence clicks into place
Decode couple dynamics effortlessly to see who’s influencing the deal, who’s protecting the budget, and who’s silently ready to say yes
Recognize resistance before it surfaces so you can redirect pressure, lower tension, and keep the buying momentum alive
Communicate with calm authority by using nonverbal patterns that make you the most grounded, credible person in the room
Great automotive sales professionals don’t chase buyers.
They track their signals, understand their fears and motivations, and guide decisions with clarity, confidence, and emotional intelligence.
Car Sales Body Language Coaching (Individual)
Dealership Body Language and Nonverbals Consulting
Dealership Half-Day Workshop (3 Hours)
Ideal for sales teams, BDC, F&I, and managers looking for a high-impact, immediately applicable training. This workshop teaches your staff how to read buyers in real time, interpret hesitation before it becomes an objection, and guide emotions throughout the greet, test-drive, and desk process. Includes hands-on drills and dealership-specific scenarios designed to raise close rates and improve CSI scores.
Virtual: $2,500
On-site Pittsburgh: $3,500
Nationwide: $4,500–$6,500 plus travel
Dealership Full-Day Intensive (6 Hours)
A complete training day designed for entire dealership teams, including salespeople, managers, finance, and BDC. This program transforms the way your staff communicates from the moment a buyer steps onto the lot to the final signature in the finance office. Your team will learn advanced body language decoding, emotional pacing, couple dynamics, test-drive cues, desk negotiation signals, and rapport strategies that create trust quickly and consistently.
Virtual: $4,500
On-site Pittsburgh: $6,500
Nationwide: $7,500–$9,500 plus travel
Dealership Mastery Package – 4 Weeks
A four-week tactical training program that provides ongoing transformation in how your dealership communicates, connects, and closes. Includes weekly sessions (virtual or on-site), a custom behavioral playbook tailored to your sales process, buyer-type breakdowns, objection decoding frameworks, and between-session support. Perfect for dealerships wanting measurable improvement in sales performance, customer trust, and emotional intelligence across all departments.
Virtual: $6,500
On-site Pittsburgh: $9,500
Nationwide: $12,500–$15,000 plus travel
Not Ready for Personal Consulting? We have other options…
Decode Anyone — Online Body Language Course
Decode Anyone is designed for everyday communication, but the skills translate exceptionally well to automotive sales. You’ll learn how to read people with accuracy by spotting the limbic cues that appear first—posture shifts, facial tension, micro-movements, and orientation changes that reveal comfort, hesitation, interest, or resistance long before someone speaks.
Grounded in behavioral science, this course teaches you how human behavior works beneath the surface and how to use your own nonverbals with intention. You’ll develop clearer communication, stronger rapport, and a more confident, trustworthy presence in any interaction.
Whether you’re interpreting client reactions during a greet, noticing subtle hesitation on a test drive, sensing unspoken objections at the desk, or guiding customers through high-stakes decisions, the skills in Decode Anyone give you a practical edge that applies immediately in dealership settings and everyday conversations alike.