Photo: Mike McAleer – Kosovo Camp (15,978 ft / 4,870 m) • Mount Kilimanjaro, Tanzania, Africa • January 17, 2025

At The Persuasion Edge, we help individuals and professionals master the unspoken language that drives connection, influence, and results. Through advanced behavioral, facial, and nonverbal analysis — including microexpressions and emotional cues — we uncover what your body communicates before you speak, and teach you to align those signals using proven influence, negotiation, and persuasion techniques.

Founded by Mike McAleer, a communication and influence specialist with deep expertise in human behavior, body language, and interpersonal dynamics, The Persuasion Edge bridges science with real-world application. Whether you’re leading, negotiating, or building authentic connections, our mission is to help you read others with precision, and project a presence that commands trust, respect, and confidence.

Beyond body language, we explore the psychology of influence and the art of persuasion — equipping you with tactical frameworks to guide conversations, interpret hidden emotions through facial cues, defuse resistance, and create genuine buy-in. From subtle negotiation signals to strategic phrasing and emotional calibration, you’ll learn how to shape outcomes while making others feel understood, valued, and in control.

Outside of his work, Mike’s proudest accomplishments are his wife and three children — and in recently summiting Mt. Kilimanjaro in Africa (the highest freestanding mountain in the world, and the highest point on the African continent) — a personal journey that reflects his belief in perseverance, preparation, and mindset.