Prospect Theory shows that in negotiation, people don’t choose the most logical option — they choose the option that feels emotionally safer. This video explains how loss aversion, risk perception, and psychological framing shape real decisions. You’ll learn how to apply Prospect Theory to negotiation, persuasion, influence, and body language — using loss framing, emotional safety, and behavioral cues to shift decisions in your favor. Perfect for sales professionals, negotiators, and anyone who needs to read people and influence outcomes.